Bigen Xpressive Permanent Hair Color

Suggested Retail Price: $5.99

• Water-activated coloring system: Breakthrough permanent hair color! Uniquely developed powder is activated simply by being mixed with water, not by adding booster or hydrogen peroxide. As 80% of the mixture is made of water, it delivers sufficient moisture to hair during coloring process, preventing the mixture from reacting excessively and the already damaged hair from absorbing the mixture too much.
• Vibrant and luminous long-lasting color: It distributes luminous and vibrant color evenly and dimensionally to your hair simply by being mixed with water. You can enjoy Xpressive fashion-conscious and soul-inspiring colors without mixing it with hydrogen peroxide or booster.
• Moisture and body to your hair: Vegetable soy protein and ionic polymer gives moisture and body to your hair.
• Vegetable soy protein: A sort of moisturizer, provides sufficient moisture to your hair during coloring process. Vegetable moisturizer with good penetration to hair made from great soy protein extracted by hydrolytic cleavage. it also contains a volume of acidic amino acid and hydrates your hair for great moisture retention.
• Ionic polymer: A kind of smoother. It gives silky touch and body to hair, and prevents hair from tangling by absorbing to the surface of every hair strand.
• Smart saving: Just use the desired amount of powder each time and save the remaining powder for future coloring applications.
• Tested thoroughly on African-American hair: Xpressive is designed specially for African-American hair (which is the most sensitive and easily damaged hair among all types of dark hair), but it can be used by anyone with dark hair. It is formulated with careful attention to minimize as much damage as possible to sensitive hair.

Customer Ratings
Love it! May 31st, 2009 by MaestraSierra from Hialeah,Fl I love this product. It really does lighten the hair. I also love the various of colors one can play around with. I like to go crazy at times and would dye my hair a different color every month. Recently I am using Blizzard Blonde which is a light ash color. It changed my multi-color brown/blonde hair to one even color ash blonde. The complains I have about this product is that when using an applicator bottle the stuff clods the hole, also after the product is washed off the hair is left sticky but luckily it can be fixed with a deep mask conditioner left on for two - three hours (or 30mins for everyday for three days). The color is rich though so it's worth it. I also have used Redd Chili Pepper (Deep bright red color) and Fine Wine (Deep violet/plum color). My mother tried Tokyo Gold, which came out nicely, but my mom thought that it'll come out darker because she had dark black hair, but it came out exactly like the color on the box. I will continue to use this as a main way to dramatically change my hair color.
Bigen Xpressive Hair Color November 26th, 2006 by Alicia Jackson from Buffalo, New York I think it's the best hair coloring ever